Basmati rice “1401” (often referred to as Pusa Basmati 1401) is a modern basmati rice variety developed for higher yield and good grain quality while maintaining the signature basmati aroma, exquisite taste and slender look and is mainly used for retail.

It has the highest elongation ratio amongst all Indian rice varieties with grains elongating up to 24 MM or 4 times of the precooked length of the grain
With separate grains (non-sticky when cooked properly)
Though slightly less intense than traditional premium basmati types like 1121.
It has an average width of 1.52 mm which is the least of all basmati rice varieties and around 30% less than 1121 enhancing its post cooking look with long and slender grains
Extremely delicious to consume and closely follows 1121 rice in the taste hierarchy of Indian rice. The rice is so soft that it melts in your mouth without the need to bite it making it easy on the stomach
Rapidly expanding demand as it has almost the same taste as 1121 while the grains elongate more and remain slender compared to other varieties giving it a more exquisite long grain look post cooking. Mainly consumed in large parts of Saudi Arabia and USA and used for retail as its post cooking strength is slightly less so may not be ideal for bulk catering.
A festive rice creation inspired by the rich flavours and traditions of Rosh Hashanah. Fragrant, fluffy rice is beautifully complemented by sweet raisins, vibrant pomegranate arils, toasted almonds and aromatic spices. A celebratory dish that brings together warmth, sweetness and abundance for the New Year.


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